000 00673cam a2200193ua 4500
008 110628s2002 ii a b 001 0 eng
020 _a076199646X (pbk.)
082 _a658.802
_bR2A8
100 _aRamachander, S.,
_d1945-
245 _aAscending the value spiral :
_bfrom insight to innovation /
_cS. Ramachander.
260 _aNew Delhi ;
_bResponse Books,
_c2002.
_aThousand Oaks, Calif. :
300 _a286 p. :
_bill. ;
_c22 cm.
504 _aIncludes bibliographical references (p. [270]-273) and index.
650 _aNew products.
650 _aMarketing
_zIndia.
650 _aTechnological innovations
_zIndia.
650 _aCompetition, International.
942 _cBK
999 _c469
_d469