000 00550cam a2200169ua 4500
008 120420s2010 cau 000 0 eng
020 _a9780857020536 (hardcover)
082 _a650.015195
_bGAT
100 _aGatignon, Hubert.
245 _aNew product and services development /
_cHubert Gatignon ; [edited by] Hubert Gatignon.
250 _a1st ed.
260 _aThousand Oaks, CA :
_bSAGE Publications,
_c2010.
300 _ap. cm.
490 _aSage library in business and management
653 _aManagement & auxiliary services
942 _cBK
999 _c3562
_d3562