000			01033cam a2200193ua 4500
008			140211n cau |||gr||||Z||||||eng
020			_a9781412987769 (pbk.)
082			_a302.2301 _bBER
100			_aBerger, Arthur Asa, _d1933-, _eAuthor.
245			_aMedia analysis techniques / _cby Arthur Asa Berger.
250			_a4th ed.
260			_aThousand Oaks, Calif. : _bSAGE, _cc2012.
300			_axv, 260 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. 247-251) and indexes.
505			_aTechniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.
650			_aMass media _xMethodology.
650			_aMass media criticism.
942			_cBK
999			_c22200 _d22200