000 | 01350cam a2200229ua 4500 | ||
---|---|---|---|
005 | 20140829195908.0 | ||
008 | 140210n cau |||gr||||Z||||||eng | ||
010 | _a 2011031260 | ||
020 | _a9781412992503(pbk) | ||
035 | _a(OCoLC)ocn711052197 | ||
040 |
_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dIUL _dDLC |
||
042 | _apcc | ||
050 |
_aHF5718.3 _b.C365 2012 |
||
100 |
_aCanavor, Natalie, _d1942-, _eAuthor. |
||
245 |
_aBusiness writing in the digital age / _cNatalie Canavor. |
||
250 | _a1st ed. | ||
260 |
_aThousand Oaks, Calif. : _bSAGE, _cc2012. |
||
300 |
_axiii, 303 p. : _bill. ; _c24 cm.. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | _a1. Business writing in the digital age-- and you -- 2. Writing strategically --- 3. Putting strategic ideas to work -- 4. Good sentences, the right words: the heart of good writing -- 5. The whole picture: pulling your best message together -- 6. E-mail: your everyday chance to build a professional image -- 7. Letters: they still count -- 8. Writing to persuade part 1: the tools and techniques -- 9. Writing to persuade part 2: creating business documents -- 10. Writing for websites and the wired world -- 11. Business meets the interactive world: blogging, social media and micromedia -- 12. Presenting yourself: résumés and elevator speeches. | ||
942 | _cBK | ||
999 |
_c22104 _d22104 |