000 01350cam a2200229ua 4500
005 20140829195908.0
008 140210n cau |||gr||||Z||||||eng
010 _a 2011031260
020 _a9781412992503(pbk)
035 _a(OCoLC)ocn711052197
040 _aDLC
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dBWX
_dIUL
_dDLC
042 _apcc
050 _aHF5718.3
_b.C365 2012
100 _aCanavor, Natalie,
_d1942-,
_eAuthor.
245 _aBusiness writing in the digital age /
_cNatalie Canavor.
250 _a1st ed.
260 _aThousand Oaks, Calif. :
_bSAGE,
_cc2012.
300 _axiii, 303 p. :
_bill. ;
_c24 cm..
504 _aIncludes bibliographical references and index.
505 _a1. Business writing in the digital age-- and you -- 2. Writing strategically --- 3. Putting strategic ideas to work -- 4. Good sentences, the right words: the heart of good writing -- 5. The whole picture: pulling your best message together -- 6. E-mail: your everyday chance to build a professional image -- 7. Letters: they still count -- 8. Writing to persuade part 1: the tools and techniques -- 9. Writing to persuade part 2: creating business documents -- 10. Writing for websites and the wired world -- 11. Business meets the interactive world: blogging, social media and micromedia -- 12. Presenting yourself: résumés and elevator speeches.
942 _cBK
999 _c22104
_d22104