000 00429cam a2200145ua 4500
008 140206n2011 ii |||gr||||Z||||||eng
020 _a9788132105176(hb)
082 _a658.80092
_bMAL
100 _aMalhotra, Naresh K. ,
_eAuthor.
245 _aLegends in marketing :
_bvol.5 /
_cby Naresh K. Malhotra .
250 _a1st ed.
260 _aNew Delhi
_bSage Publications
_c2011
300 _axx, 295p.:
_c25cm.
942 _cBK
999 _c21977
_d21977