000 00479cam a2200145ua 4500
008 140131n2012 ii |||gr||||Z||||||eng
020 _a9781412987240(pb)
082 _a659.1072
_bMOR
100 _aMorrison ,.Margaret A,
_eAuthor .,
245 _aUsing qualitative research in advertising :
_bstrategies techniques and apllication /
_cby Margaret A.Morrison .
250 _a1st ed .
260 _aNew Delhi
_bSage Publications
_c2012
300 _aix,147p.:
_c22cm .
942 _cBK
999 _c21469
_d21469