000 00426cam a2200145ua 4500
008 140113n2012 ii |||gr||||Z||||||eng
020 _a9781742467214(PB)
082 _a658.8
_bELL
100 _aElliott, Greg,
_eAuthor.
245 _aMarketing
_cby Greg Elliott, Sharyn Rundle-Thiele and David Waller
250 _a2nd ed.
260 _aNew Delhi
_bJohn Wiley & Sons, Inc
_c2012
300 _axxviii, 572p.:
_c28cm.
942 _cBK
999 _c20243
_d20243