000			00519cam a2200169ua 4500
008			131129n2012 ii |||gr||||Z||||||eng
020			_a9780415665193(pbk)
082			_a658.827 _bRIE
100			_aRiezebos, Rik., _eAuthor.
245			_aPositioning brand : _bInside out approach / _cBy Rik Riezebos and Jaap van der grinten .
250			_a1st ed.
260			_aOxon _bRoutledge _c2012
300			_axiv, 191p.: _c28 cm.
653			_aGeneral management
700			_aGrinten, Jaap van der., _eAuthor.
942			_cBK
999			_c19294 _d19294