000			00473cam a2200157ua 4500
008			120417n2005 ii |||gr||||Z||||||eng
020			_a1405102543
082			_a658.003 _bLIT
100			_aLittler, Dale , _eEditor.
245			_aBlackwell encyclopedia of management vol.IX : _bMarketing / _cedited by Dale Littler .
250			_a2nd ed.
260			_aMalden _bBlackwell Publishing Ltd _c2005
300			_aix,404p.: _c26cm.
653			_aGeneral management
942			_cBK
999			_c11133 _d11133