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1.
Qualitative research methods in public relations and marketing communications / by Christine Daymon and Immy Holloway. by
  • Holloway, Immy [Author.]
Material type: Text Text; Audience: General;
Publication details: London ; New York : Routledge, 2002
Availability: Items available for loan: Central Library (1)Call number: 659.2072 DAY.

2.
Marketing research / edited by David F. Birks & Tim Macer. by
  • Birks, David F
  • Macer, Tim
Series: Critical perspectives on business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2008
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.83 BIR.

3.
Marketing research / edited by David F. Birks & Tim Macer. by
  • Birks, David F
  • Macer, Tim
Series: Critical perspectives on business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2008
Availability: Items available for loan: Central Library (1)Call number: 658.83 BIR.

4.
Marketing research / edited by David F. Birks & Tim Macer. by
  • Birks, David F
  • Macer, Tim
Series: Critical perspectives on business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2008
Availability: Items available for loan: Central Library (1)Call number: 658.83 BIR.

5.
Marketing research / edited by David F. Birks & Tim Macer. by
  • Birks, David F
  • Macer, Tim
Series: Critical perspectives on business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2008
Online access:
Availability: Items available for loan: Central Library (1)Call number: .

6.
Marketing research / edited by David F. Birks & Tim Macer. by
  • Birks, David F
  • Macer, Tim
Series: Critical perspectives on business and management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2008
Availability: Items available for loan: Central Library (1)Call number: 658.83 BIR.

7.
Measurement for the social sciences : the C-OAR-SE method and why it must replace psychometrics / John R. Rossiter by
  • Rossiter, John R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Springer, c2011
Availability: Items available for loan: Central Library (1)Call number: 300.72 ROS .

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