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1.
Marketing management : cultural perspective / edited by Lisa Penaloza [et..al] . by
  • Penaloza, Lisa [Editor.]
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: Oxon Routledge 2012
Availability: Items available for loan: Central Library (1)Call number: 658.8 PEN.

2.
Marketing management : a cultural perspective / edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti . by
  • Penaloza, Lisa [Editor.]
Edition: 1st ed.
Material type: Text Text; Audience: General;
Publication details: Oxon Routledge 2012
Availability: Items available for loan: Central Library (1)Call number: 658.8 PEN.

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