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Rhetoric of soft power : public diplomacy in global contexts / by Craig Hayden.

By: Material type: TextTextSeries: Lexington studies in political communicationPublication details: Lanham, Md. : Lexington Books, c2012.Edition: 1st edDescription: vii, 300 p. ; 24 cmISBN:
  • 9780739142585 (cloth : alk. paper)
Subject(s): DDC classification:
  • 327.2 HAY
Online resources:
Contents:
Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion.
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Item type Current library Call number Status Date due Barcode
Books Books Central Library General Section 327.2 HAY (Browse shelf(Opens below)) Available 020653

Includes bibliographical references and index.

Introduction -- Evaluating soft power: toward a comparative framework -- Japan: culture, pop culture, and the national brand -- Venezuela: Telesur and the artillery of ideas -- China: cultivating a global soft power -- United States of America: public diplomacy 2.0 and 21st century statecraft -- Conclusion.

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