TY  - BOOK
AU  - Alserhan, Baker Ahmad.
TI  - The principles of Islamic marketing
SN  - 9780566089220 (hardback : alk. paper)
U1  - 658.80088/297 
PY  - 2011///
CY  - Burlington, VT
PB  - Gower
KW  - Markets
KW  - Islamic countries
KW  - Commerce
KW  - General management
N1  - Includes index; Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality
ER  -