TY  - BOOK
AU  - Sheth Jagdish N.
AU  - Malhotra Naresh K., Kamakura Wagner A. 
TI  - Wiley International Encyclopedia of Marketing/ MARKETING RESEARCH: VOL 2/ 
SN  - 9781405161787
U1  - 658.800322 SHE 
PB  - WILEY
ER  -