TY  - BOOK
AU  - Gatignon, Hubert.
TI  - New product and services development
T2  - Sage library in business and management
SN  - 9780857020536 (hardcover)
U1  - 650.015195 
PY  - 2010///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Management & auxiliary services
ER  -