TY  - BOOK
AU  - Birks, David F.
AU  - Macer, Tim.
TI  - Marketing research
T2  - Critical perspectives on business and management
SN  - 9780415449120 (set, hardback)
AV  - HF5415.2 .M35547 2008
PY  - 2008///
CY  - New York, NY
PB  - Routledge
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0821/2008026897.html
ER  -