TY  - BOOK
AU  - Bateman, Antony,
TI  - A2 media studies: the essential introduction for WJEC 
T2  - The essentials series
SN  - 9780415586597 (pbk. : alk. paper)
AV  - P90 .A225 2010
PY  - 2010///
CY  - Milton Park, Abingdon, Oxon, New York
PB  - Routledge
KW  - Mass media
N1  - Includes bibliographical references and index; Introduction from AS to A2 -- Key concepts: genre, narrative, representation, audience -- Developing textual analysis -- Theoretical perspectives -- Passing MS4 : text, industry, audience -- Passing MS3 : media investigation and production -- Epilogue
ER  -