TY  - BOOK
AU  - Riezebos, Rik.,
AU  - Grinten, Jaap van der.,
TI  - Positioning brand  : : Inside out approach / 
SN  - 9780415665193(pbk)
U1  - 658.827 
PY  - 2012///
CY  - Oxon
PB  - Routledge
KW  - General management
ER  -