TY  - BOOK
AU  - French, Jeff,
AU  - Merritt, .Rowena,
AU  - Reynolds, Lucy,
TI  - Social Marketing Casebook 
SN  - 9780857025449(PBK)
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publications
KW  - General management
ER  -