TY  - BOOK
AU  - Gessinger, G. H.
TI  - Materials and innovative product development: using common sense 
SN  - 9781856175593 (hardcover)
U1  - 658.575 
PY  - 2009///
CY  - Burlington, MA
PB  - Butterworth-Heinemann
KW  - Materials science
KW  - Product management
KW  - New products
KW  - Research, Industrial
KW  - Management
KW  - General management
N1  - Includes bibliographical references and index
ER  -