TY  - BOOK
AU  - Chaturvedi, Mukesh ,
AU  - Kumar, Aseem,
AU  - Rahul, Manmohan,
TI  - Managing innovation and new product development : : concepts and cases / 
SN  - 9788120337275
U1  - 658.83 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning Private Limited
KW  - General management
ER  -