TY  - BOOK
AU  - Sheth, Jagdish N ,
AU  - Malhotra, Naresh K,
AU  - Bayus, Barry L,
TI  - Wiley international encyclopedia of marketing vol.5 : : product innovation and management / 
SN  - 9781405161787
U1  - 658.800322 
PY  - 2011///
CY  - New Delhi
PB  - John Wiley & Sons, Inc
KW  - General management
ER  -