TY - BOOK AU - Sheth, Jagdish N , AU - Arnett, Dennis B, TI - Legends in marketing shelby d hunt vol.10 : : resouce-advantage theory: research tradition period / SN - 9788132105206 U1 - 658.80092 PY - 2011/// CY - New Delhi PB - Sage Publications KW - General management ER -