TY  - BOOK
AU  - Sheth, Jagdish N ,
AU  - Busch, Paul,
TI  - Legends in marketing shelby d hunt vol.1 : : marketing theory: nature and scope of marketing / 
SN  - 9788132105206
U1  - 658.80092 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publications
KW  - General management
ER  -