Concise guide to market research : process, data ane methods using IBM SPSS statistics / by Erik Mooi .

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TextPublication details: New York Springer Science Business Media 2011Edition: 1st edDescription: xx,307p.: 24cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library General Section	658.83 MOO (Browse shelf(Opens below))	Available		008411

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Previous	658.83 MCD Marketing research	658.83 MCQ Market research toolbox :	658.83 MIL Changing consumer :	658.83 MOO Concise guide to market research :	658.8342 KAR Consumer behavior and managerial decision making	658.8342 KEA The Authority of the consumer /	658.8342 SCH Visual consumption /	Next

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