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Facebook marketing : designing your next marketing campaign / Justin R. Levy.

By: Material type: TextTextPublication details: Indianapolis, Ind. : Que, c2010.Edition: 2nd edDescription: xvi, 195 p. : ill. ; 23 cmISBN:
  • 9780789743213
  • 0789743213
Subject(s): DDC classification:
  • 658.872 LEV
Contents:
From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what`s next for Facebook.
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Item type Current library Call number Status Date due Barcode
Books Books Central Library General Section 658.872 LEV (Browse shelf(Opens below)) Available 012123

Includes index.

"Completely revised and updated!"--Cover.

From dorm room to boardroom : the growth of social networks -- Getting around Facebook : the basics -- Establishing a corporate presence -- Extending Facebook into the interwebs : the power and reach of Facebook connect -- Facebook advertising : how and why you should be using it -- Extending the experience with Facebook apps -- Addressing privacy concerns -- Developing a Facebook marketing strategy -- Using facebook to develop communities -- Best in class -- Shaking the crystal ball : what`s next for Facebook.

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