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The principles of Islamic marketing / Baker Ahmad Alserhan.

By: Material type: TextTextPublication details: Burlington, VT : Gower, c2011.Description: p. cmISBN:
  • 9780566089220 (hardback : alk. paper)
  • 9781409428947 (ebook)
Subject(s): DDC classification:
  • 658.80088/297 ALS
Contents:
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Central Library General Section 658.80088/297 ALS (Browse shelf(Opens below)) Available 013275

Includes index.

Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.

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