Smart pricing : how Google, Priceline, and leading businesses use pricing innovation for profitability / Jagmohan Raju, Z. John Zhang.
Material type:
TextPublication details: Upper Saddle River, N.J. : Wharton School Pub. ; c2010. Pearson Education,Description: xii, 212 p. : ill. ; 24 cmISBN: - 9780131494183 (hardback : alk. paper)
- 013149418X (hardback : alk. paper)
- HF5416.5 .R35 2010
Contents:
"Pay as you wish" pricing -- Why the best things in life are free -- The art of price wars -- Thinking small -- The automatic markdown -- Name your own price -- Subscribe and save : pricing for marketing profitability -- The snob premium -- Pay if it works.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Central Library General Section | (Browse shelf(Opens below)) | Available | 012128 |
Includes bibliographical references and index.
"Pay as you wish" pricing -- Why the best things in life are free -- The art of price wars -- Thinking small -- The automatic markdown -- Name your own price -- Subscribe and save : pricing for marketing profitability -- The snob premium -- Pay if it works.
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