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Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane.

By: Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c2010.Description: xii, 227 p. : ill. ; 23 cmISBN:
  • 9781412953467 (cloth)
  • 9781412953474 (pbk.)
  • 1412953464 (cloth)
  • 1412953472 (pbk.)
Subject(s): DDC classification:
  • 658.8 CRA
Contents:
Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Central Library General Section 658.8 CRA (Browse shelf(Opens below)) Available 007582

Includes bibliographical references and index.

Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion : doing more with less! -- The entrepreneurial marketing plan.

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