Service marketing / Vol.3 edited by Steve Baron.
Material type:
TextLanguage: English Series: Sage library in marketingPublication details: Los Angeles : SAGE, 2010.Description: 4 vISBN: - 9781849205740 (set : hrd.)
- 658.8 BAR
Contents:
v. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Central Library General Section | 658.8 BAR (Browse shelf(Opens below)) | Available | 037463 |
v. The development of ideas for the marketing of services -- v. 2. The creation of the sub-discipline of services marketing -- v. 3. A focus on customer experience and the changing roles of customers and consumers -- v. 4. Towards a unifying marketing approach through service.
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