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Marketing strategy / Vol.IV

By: Contributor(s): Material type: TextTextLanguage: English Series: SAGE library in marketingPublication details: London : SAGE, 2009.Description: 6 vISBN:
  • 9781848601178 (set)
  • 1848601174 (set)
Subject(s): DDC classification:
  • 658.802 CAD
Contents:
v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.
List(s) this item appears in: Security Studies
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Item type Current library Call number Status Date due Barcode
Books Books Central Library General Section 658.802 CAD (Browse shelf(Opens below)) Available 037468

v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought -- v. 2. Marketing strategy processes and tools -- v. 3. Marketing-mix strategies -- product strategy and promotion strategy -- v. 4. Marketing-mix strategies -- distribution strategy and pricing strategy -- v. 5. Marketing strategy organization and implementation -- v. 6. Evoking and emerging issues in marketing strategy.

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