Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Central Library General Section | 658.00954 VEL (Browse shelf(Opens below)) | Available | 005011 |
No cover image available | No cover image available | |||||||
658.0095 WIT Asian business and management Vol 1 to 8 | 658.0095 WIT Asian business and management Vol 1 to 8 | 658.00951 SUN Inside the chinese business mind : | 658.00954 VEL Rural marketing : | 658.00954 VIR The challenges of Indian management / | 658.022 ANT Export consortia in developing countries : | 658.022 BUR Enterpreneurship and small business stat-up, growth and maturity |
Includes bibliographical references (p. [242]-249).
Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
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