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Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan.

By: Material type: TextTextPublication details: Los Angeles ; Response, 2007. London :Edition: 2nd edDescription: 249 p. : ill. ; 22 cmISBN:
  • 9780761935889 (hard back)
  • 0761935886 (hard back)
Subject(s): DDC classification:
  • 658.800954/091734 VEL
Online resources:
Contents:
Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Central Library General Section 658.800954/091734 VEL (Browse shelf(Opens below)) Available 002811

Includes bibliographical references (p. [242]-249).

Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.

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