Reading ads socially / Robert Goldman.
Material type:
TextPublication details: London ; Routledge, 1992. New York :Description: xii, 247 p. : ill. ; 25 cmISBN: - 0415053994
- 0415054001 (pbk.)
- 659.1042 G6R3
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Central Library General Section | 659.1042 (Browse shelf(Opens below)) | Available | 001303 |
Browsing Central Library shelves, Shelving location: General Section Close shelf browser (Hides shelf browser)
| 659.1 GUP Advertising and personal selling | 659.1 SET Vijnapan Dot.Com | 659.1 SUB Telecommunications industry in india : | 659.1042 Reading ads socially / | 659.1042097 GOL Reading ads socially / | 659.1072 MOR Using qualitative research in advertising : | 659.111 MEN Media planning and buying : |
Includes bibliographical references (p. 233-239) and indexes.
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