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Wiley international encyclopedia of marketing vol.4 : advertising and integrated communication / edited by Jagdish N Sheth .

By: Contributor(s): Material type: TextTextPublication details: New Delhi John Wiley & Sons, Inc 2011Edition: 1st edDescription: xiv,221p.: 25cmISBN:
  • 9781405161787
Subject(s): DDC classification:
  • 658.800322 SHE
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