Wiley International Encyclopedia of Marketing/ (Record no. 44171)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00481nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240424151200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240424b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781405161787 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | english |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.800322 SHE |
| 245 ## - TITLE STATEMENT | |
| Title | Wiley International Encyclopedia of Marketing/ |
| Remainder of title | Marketing Strategy/ vol 1/ |
| Statement of responsibility, etc | Sheth Jagdish N. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | UK |
| Name of publisher | Wiley |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 239p. |
| Accompanying material | hbk |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Malhotra Naresh K., Peterson Robert A., Kerin Roger A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Home library | Current library | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| Central Library | Central Library | 24/04/2024 | 658.800322 SHE | 005045 | Books |
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