Media planning and buying : (Record no. 38626)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211001155607.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211001b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070147604 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 |
| Item number | MEN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Menon,Arpita. |
| 245 ## - TITLE STATEMENT | |
| Title | Media planning and buying : |
| Remainder of title | principles and practice in the Indian context / |
| Statement of responsibility, etc | Arpita Menon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi; |
| Name of publisher | Tata McGraw Hill Education Private Limited; |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 345 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Central Library | Central Library | General Section | 01/10/2021 | Gift | 659.111 MEN | G-03074 | Books |
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