MARC details
000 -LEADER |
fixed length control field |
00931cam a2200265ua 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120420s2008 nyu b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415449120 (set, hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415449137 (volume 1, hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415449144 (volume 2, hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415449151 (volume 3, hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415449168 (volume 4, hardback) |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.83 |
Item number |
BIR |
245 ## - TITLE STATEMENT |
Title |
Marketing research / |
Statement of responsibility, etc |
edited by David F. Birks & Tim Macer. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York, NY : |
Name of publisher, distributor, etc |
Routledge, |
Date of publication, distribution, etc |
2008. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
p. cm. |
490 ## - SERIES STATEMENT |
Series statement |
Critical perspectives on business and management |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research |
General subdivision |
Methodology. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
General management |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Birks, David F. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Macer, Tim. |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0821/2008026897.html">http://www.loc.gov/catdir/toc/ecip0821/2008026897.html</a> |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |