Normal view MARC view ISBD view

Rural marketing : (Record no. 2628)

MARC details
000 -LEADER
fixed length control field	01288cam a2200241ua 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120420s2007 caua b 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780761935889 (hard back)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0761935886 (hard back)
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.00954
Item number	VEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Velayudhan, Sanal Kumar,
Dates associated with a name	1955-
245 ## - TITLE STATEMENT
Title	Rural marketing :
Remainder of title	targeting the non-urban consumer /
Statement of responsibility, etc	Sanal Kumar Velayudhan.
250 ## - EDITION STATEMENT
Edition statement	2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Los Angeles ;
Name of publisher, distributor, etc	Response,
Date of publication, distribution, etc	2007.
Place of publication, distribution, etc	London :
300 ## - PHYSICAL DESCRIPTION
Extent	249 p. :
Other physical details	ill. ;
Dimensions	22 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references (p. [242]-249).
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Rural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, Melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
Geographic subdivision	India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Consumer behavior
Geographic subdivision	India.
651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name	India
General subdivision	Rural conditions.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	General management
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href="http://www.loc.gov/catdir/toc/ecip0724/2007032916.html">http://www.loc.gov/catdir/toc/ecip0724/2007032916.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Dewey Decimal Classification			Central Library	Central Library	General Section	29/08/2014		658.00954 VEL	005011	29/08/2014	29/08/2014	Books