Marketing management : (Record no. 20268)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00459cam a2200145ua 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140113n2012 ii |||gr||||Z||||||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415606837(pb) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Penaloza, Lisa , |
| Relator term | Editor. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | a cultural perspective / |
| Statement of responsibility, etc | edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti . |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxon |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxviii, 540p.: |
| Dimensions | 26cm. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Central Library | Central Library | General Section | 29/08/2014 | 658.8 PEN | 020061 | 29/08/2014 | 29/08/2014 | Books |
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