Marketing modernity :
Arvidsson, Adam.
Marketing modernity : Italian advertising from fascism to postmodernity / Adam Arvidsson. - London ; New York : Routledge, 2003. - 182 p. : ill. ; 25 cm. - Studies in consumption and markets .
Includes bibliographical references (p. [147]-173) and index.
0415270448
Advertising--History--Italy--20th century.
Consumption (Economics)--History--Italy--20th century.
Italy--Civilization--1945-
Marketing modernity : Italian advertising from fascism to postmodernity / Adam Arvidsson. - London ; New York : Routledge, 2003. - 182 p. : ill. ; 25 cm. - Studies in consumption and markets .
Includes bibliographical references (p. [147]-173) and index.
0415270448
Advertising--History--Italy--20th century.
Consumption (Economics)--History--Italy--20th century.
Italy--Civilization--1945-
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