The principles of Islamic marketing /
Alserhan, Baker Ahmad.
The principles of Islamic marketing / Baker Ahmad Alserhan. - Burlington, VT : Gower, c2011. - p. cm.
Includes index.
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
9780566089220 (hardback : alk. paper) 9781409428947 (ebook)
Markets--Islamic countries.
Islamic countries--Commerce.
General management
658.80088/297 / ALS
The principles of Islamic marketing / Baker Ahmad Alserhan. - Burlington, VT : Gower, c2011. - p. cm.
Includes index.
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
9780566089220 (hardback : alk. paper) 9781409428947 (ebook)
Markets--Islamic countries.
Islamic countries--Commerce.
General management
658.80088/297 / ALS
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