Ascending the value spiral :
Ramachander, S., 1945-
Ascending the value spiral : from insight to innovation / S. Ramachander. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2002. - 286 p. : ill. ; 22 cm.
Includes bibliographical references (p. [270]-273) and index.
076199646X (pbk.)
New products.
Marketing--India.
Technological innovations--India.
Competition, International.
658.802 / R2A8
Ascending the value spiral : from insight to innovation / S. Ramachander. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2002. - 286 p. : ill. ; 22 cm.
Includes bibliographical references (p. [270]-273) and index.
076199646X (pbk.)
New products.
Marketing--India.
Technological innovations--India.
Competition, International.
658.802 / R2A8
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