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Values-based service for sustainable business :

Values-based service for sustainable business : lessons from IKEA / Bo Edvardsson and Bo Enquist. - New York : Routledge, c2009. - p. cm.

Includes bibliographical references and index.

Introduction -- Sustainable business embedded in history and heritage -- Values based service -- Values-based service experience -- Values-based service brands and marketing communication -- Values-based service leadership -- Values-based sustainable service business.

ISBN: 9780415458535 (hardcover) 9780203887707 (e-book)

Subjects--Corporate Names:
Ikea (Firm)

Subjects--Topical Terms:
Service industries.
Customer services--Management.
Sustainable development.

Dewey Class. No.: 658 / EDV

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