Consumer culture theory /

Eric j. arnould

Consumer culture theory / edited by Eric J. Arnould & Craig J. Thompson. - 1st ed. - London Sage 2018 - xiii, 353 pages : hbk

"Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being." -- Publisher's website.

9781526420725


Consumer behavior--Research.
Consumer behavior--Case studies.
Consumer behavior.
Consumer behavior--Research.
Consommation--Attitudes.
Consommation--Sociologie.
Société de consommation.

306.3 / ARN
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