Next generation business strategies for the base of the pyramid :
Next generation business strategies for the base of the pyramid : new approaches for building mutual value /
[edited by] Ted London, Stuart L. Hart.
- Upper Saddle River, N.J. : FT Press, c2011.
- xxxvii, 249 p. ; 24 cm.
9780137047895 (hardback : alk. paper) 0137047894
Social responsibility of business. Strategic planning. Small business--Management. Organizational effectiveness.