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New product and services development /

Gatignon, Hubert.

New product and services development / Hubert Gatignon ; [edited by] Hubert Gatignon. - 1st ed. - Thousand Oaks, CA : SAGE Publications, 2010. - p. cm. - Sage library in business and management .

ISBN: 9780857020536 (hardcover)

Subjects--Index Terms: Management & auxiliary services

Dewey Class. No.: 650.015195 / GAT

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