Globalisation and the middle classes in India :
Ganguly-Scrase, Ruchira.
Globalisation and the middle classes in India : the social and cultural impact of neoliberal reforms / Globalization and the middle classes in India Ruchira Ganguly-Scrase and Timothy J. Scrase. - London ; New York : Routledge, 2009. - xii, 194 p. : ill. ; 23 cm. - Routledge contemporary South Asia series ; 17 . - Routledge contemporary South Asia series ; 17. .
Includes bibliographical references (p. [179]-190) and index.
Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation.
9780415441162 (hardback : alk. paper) 0415441161 (hardback : alk. paper) 9780203884393 (ebook) 0203884396 (ebook)
2008030179
Middle class--India.
Globalization--Economic aspects--India.
Globalization--Social aspects--India.
HT690.I4 / G36 2009
/
Globalisation and the middle classes in India : the social and cultural impact of neoliberal reforms / Globalization and the middle classes in India Ruchira Ganguly-Scrase and Timothy J. Scrase. - London ; New York : Routledge, 2009. - xii, 194 p. : ill. ; 23 cm. - Routledge contemporary South Asia series ; 17 . - Routledge contemporary South Asia series ; 17. .
Includes bibliographical references (p. [179]-190) and index.
Globalisation, structural adjustment and the middle classes in India -- Victims of consumerism : consumption and household survival -- Gender, empowerment and liberalisation -- Discourses of global efficiency and the dynamics of new workplace culture -- Culture of power : the hegemony of English in a globalising India -- Globalised media : television and its impact on middle-class morals, culture and identity -- Conclusion : Indian middle-class lives in the era of neoliberal globalisation.
9780415441162 (hardback : alk. paper) 0415441161 (hardback : alk. paper) 9780203884393 (ebook) 0203884396 (ebook)
2008030179
Middle class--India.
Globalization--Economic aspects--India.
Globalization--Social aspects--India.
HT690.I4 / G36 2009
/
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