Business writing in the digital age /
Canavor, Natalie, 1942-,
Business writing in the digital age / Natalie Canavor. - 1st ed. - Thousand Oaks, Calif. : SAGE, c2012. - xiii, 303 p. : ill. ; 24 cm..
Includes bibliographical references and index.
1. Business writing in the digital age-- and you -- 2. Writing strategically --- 3. Putting strategic ideas to work -- 4. Good sentences, the right words: the heart of good writing -- 5. The whole picture: pulling your best message together -- 6. E-mail: your everyday chance to build a professional image -- 7. Letters: they still count -- 8. Writing to persuade part 1: the tools and techniques -- 9. Writing to persuade part 2: creating business documents -- 10. Writing for websites and the wired world -- 11. Business meets the interactive world: blogging, social media and micromedia -- 12. Presenting yourself: résumés and elevator speeches.
9781412992503(pbk)
2011031260
HF5718.3 / .C365 2012
Business writing in the digital age / Natalie Canavor. - 1st ed. - Thousand Oaks, Calif. : SAGE, c2012. - xiii, 303 p. : ill. ; 24 cm..
Includes bibliographical references and index.
1. Business writing in the digital age-- and you -- 2. Writing strategically --- 3. Putting strategic ideas to work -- 4. Good sentences, the right words: the heart of good writing -- 5. The whole picture: pulling your best message together -- 6. E-mail: your everyday chance to build a professional image -- 7. Letters: they still count -- 8. Writing to persuade part 1: the tools and techniques -- 9. Writing to persuade part 2: creating business documents -- 10. Writing for websites and the wired world -- 11. Business meets the interactive world: blogging, social media and micromedia -- 12. Presenting yourself: résumés and elevator speeches.
9781412992503(pbk)
2011031260
HF5718.3 / .C365 2012
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