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media research methods undrstanding metric and interpretive approaches

Anderson, James A.,

media research methods undrstanding metric and interpretive approaches by James A Anderson - 1st ed. - New Delhi Sage Publications 2012 - xviii,438p.: 20cm.

ISBN: 9781412999564(pbk)

Subjects--Index Terms: Communication

Dewey Class. No.: 302.2301 / AND

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